Tuesday, May 06, 2008
Dreamforce Europe 2008 - May 7th & 8th
We’ll be at salesforce.com’s first European user and developer conference, held at the Barbican Centre in London. For more information on Dreamforce visit Dreamforce Europe
We all start using customer relationship management (CRM) for different reasons. And yet many people still don’t even understand what CRM is and how it can be of value to the organization. While everyone has different definitions, a working definition for me is the ability to add intelligence to your contact data. When you look at it this way, I’m often amazed to find many people still use CRM platforms as a glorified address book.
We’re a small company - so growth is a big priority for us. So while many people are offering some valuable solutions about how to analyse your data and to use a strategic selling approach - My priority is different: Get traffic to our site and convert users through as many channels as possible. So I’m using CRM with several keyword search schemes, like google along with dedicated campaign pages. But I’m advertising the old fashioned way too: magazine adverts, trade publications and of course exhibitions.
I’m most excited about being able to use saleforce to track my leads - where they’re coming from, what there responding to. Should be a fun 2 days. Will post an update after the event.
